The 2015 edition of the Consumer Scoreboard shows that cross-border e-commerce is still an under-developed market in Europe: 61% of consumers feel more confident buying online from their own country (61%) than from another EU country (38%).
The 2015 edition of the Consumer Scoreboard shows that cross-border e-commerce is still an under-developed market in Europe: 61% of consumers feel more confident buying online from their own country than from another EU country (38%). The scoreboard which focuses on The Digital Single Market also found that the lack of trust, territorial restrictions and price discrimination are still barriers to cross-border e-commerce.